7 steps to a successful exhibition
When designing a graphic or imagery for a Twist display banner stand, the below information may help you make the correct choices to make it very affective. After all the main purpose for attending an exhibition is to reach potential customers or clients for more sales for your business.
First step- Be careful when using fonts (typography) avoid using to many fonts on your design, stick to the main rule of thumb using the maximum 3 fonts.
Second step- Make your graphics/photography powerful and large, the display needs to grab their attention quickly, this will entice the customer to your stand.
Third step- Use vibrant colours that are close to your brand colours, using contrast to make the colour palette harmonious.
Fourth step- Use large clear fonts for the main focus headline, sub headers again smaller, with body text at a good readable size when the customer comes closer to the stand. The headline should be readable from a distance of a few metres away from the stand.
Fifth step- Don't be afraid to be different! Use a graphic or imagery that will create a talking point, for instance a graphic that would not usually be associated with your market. Maybe an illustration or give it a quirky look and feel.
Sixth step- Dependent on your budget and whether your graphic designer works in-house, you could theme your whole stand. Concept work would be required here to get the right look and feel. Base it on a country or a specific colour, add an element on your stand that will make the customers step on to the stand and talk to your team. This is the first step to talking to the customer and leaving them a card or information.
A good idea is to make your whole stand a specific theme and make all the information related to this theme. Could be based around space with a large star backdrop and leaflets the same graphic.
You could go even further and have your sale staff dress up as spacemen handing out business cards and flyer's as they walk past the stand.
Seventh step- Make your stand easy to walk around and collect information, this is your main selling feature. If the customer is on your stand this is your time to shine and get across your business and how it can help them.
Selasa, 28 November 2017
Selasa, 14 November 2017
How Planning Can Save Money In Your Landscaping Project
Without careful planning, your landscaping project could end up costing you much more than you can realistically afford. It may even be left half finished, turning your yard into an eyesore rather than the attractive space you hoped it would be. By planning everything from the very beginning, however, you can stand to save a considerable amount of money that could be spent on other aspects of your home or put to a more leisurely use, such as a holiday.
You should begin by setting a landscaping budget. This will help to ensure that you do not spend more money than you have. You could also consider undertaking your new landscaping design in stages so that you aren't spending thousands of dollars in one go. If you do make this decision, however, you need to set a limit on how much money you can spend at each stage of the project.
But how do you know if you have set a realistic budget or not? Well, the general rule of thumb is that landscaping comprises somewhere between 5 and 10 percent of the value of your home. This cost includes absolutely everything, including decks, patios, irrigation, fencing, ponds, and so on - if you feel that your landscaping is costing you more than 5 to 10 percent of your home's value, then you should probably look at cutting back some of the more expensive elements.
Once you have set your budget, it is time to begin planning your landscaping design and working out what materials and vegetation you are going to need to purchase. At this point, however, many homeowners forget about a number of hidden costs, which is where their budget gets completely blown. Some of the unforeseen costs of landscaping include:
• Features that require lighting, as many homeowners only factor in the cost of the initial purchase and installation, not the cost of running these features. Try and opt for energy saving lighting where possible.
• Features that require a substantial amount of water (such as sprinkler systems, ponds and fountains), as homeowners make the same mistake as they do with lighting and do not account for their water bills.
• Soil improvement, as fertilisers need to be added to the soil to ensure that the vegetation in the landscaping project is kept healthy. Instead, choose plants that exist naturally in your climate to lessen the need for improvement.
As you can see, careful planning is the only way to ensure that your landscaping project doesn't become a financial nightmare from hell. By setting a budget at the very beginning (not just an estimate, an exact number) and by taking into account all of the hidden costs that come with some of the most beloved landscaping features, you can ensure that your project goes off without a hitch and doesn't land you in a world of debt.
You should begin by setting a landscaping budget. This will help to ensure that you do not spend more money than you have. You could also consider undertaking your new landscaping design in stages so that you aren't spending thousands of dollars in one go. If you do make this decision, however, you need to set a limit on how much money you can spend at each stage of the project.
But how do you know if you have set a realistic budget or not? Well, the general rule of thumb is that landscaping comprises somewhere between 5 and 10 percent of the value of your home. This cost includes absolutely everything, including decks, patios, irrigation, fencing, ponds, and so on - if you feel that your landscaping is costing you more than 5 to 10 percent of your home's value, then you should probably look at cutting back some of the more expensive elements.
Once you have set your budget, it is time to begin planning your landscaping design and working out what materials and vegetation you are going to need to purchase. At this point, however, many homeowners forget about a number of hidden costs, which is where their budget gets completely blown. Some of the unforeseen costs of landscaping include:
• Features that require lighting, as many homeowners only factor in the cost of the initial purchase and installation, not the cost of running these features. Try and opt for energy saving lighting where possible.
• Features that require a substantial amount of water (such as sprinkler systems, ponds and fountains), as homeowners make the same mistake as they do with lighting and do not account for their water bills.
• Soil improvement, as fertilisers need to be added to the soil to ensure that the vegetation in the landscaping project is kept healthy. Instead, choose plants that exist naturally in your climate to lessen the need for improvement.
As you can see, careful planning is the only way to ensure that your landscaping project doesn't become a financial nightmare from hell. By setting a budget at the very beginning (not just an estimate, an exact number) and by taking into account all of the hidden costs that come with some of the most beloved landscaping features, you can ensure that your project goes off without a hitch and doesn't land you in a world of debt.
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